We teach you the sales and marketing skills to build a six-figure online [service-based] business!

Say goodbye to bad advice from people who have never built a business like yours. Foundations was created FOR you - by people LIKE you!

If you're a freelancer/done-for-you service provider looking for clarity, confidence, and a proven framework to scale to a six-figure business, THIS IS FOR YOU.

In Foundations - we help you find high-paying clients, create an online presence that stands OUT from the competition, and craft no-brainer packages that your ideal customers want NOW!

Yes, yes, and yes! This is me right now!

THIS PROGRAM WAS CREATED FOR YOU IF:

YOU'RE READY TO UPLEVEL YOUR BUSINESS

No more "scrappy" & DIY 💩 around here. We're here to set up the ACTUAL Foundations you need in your business to SCALE! This experience is here to prep you for $5k, $10k, and even $20k months!

YOU'RE READY TO WORK W/DREAM CLIENTS

Let's ditch the penny pinching clients & those who don't respect our boundaries. In Foundations, we're going to get clear on how to stand out in a saturated market, and how to attract DREAM clients who love the work we do & are FREAKIN' PUMPED to have us by their side. [No late night & weekend texts included.]

YOU REALIZE YOU'VE BEEN MISLED BY COACHES COACHING OTHER COACHES.....

Trust us - we know the feeling. Done-for-yous do it differently. Everything about our business, our services, our marketing, our day to day operations are FAR different from any other business type in the online space. The value is in the WORK we do with clients & not the one off phone call. We're here to help you sift through the bad advice you've received in the past & setup Foundations that are meant for YOUR specific business model.

IF THIS IS YOU:

✅ Are ready to feel LEGIT! As in, you feel confident AF in the services you offer and you KNOW where to find & get clients who love you.
✅ Are EXCITED about SCALING to the next level. You don't want this to be a "hobby" - you want this to be a legit business operation that your friends, family, and peers are EXCITED about!
✅ Are struggling to see HOW you can scale your business without always being at the "beck & call" for your clients. You want to have control of the work you do & the things that you agree to completing for clients. You want to deliver an amazing service - but you also want nights & weekends to be guilt & work free!
✅ Want guidance from people LIKE YOU. [More to come on this below!] But you've tried all of the "internet guru" tricks & you're finding that it just doesn't work - or at least not for you!
✅ Know that community, accountability, and support are KEY things you love & want as you grow! INTROVERTS WELCOME! Doing business is HARD & you feel the pressures of working at this thing alone. You want to learn, ask questions, and be supported alongside a group of amazing peers who GET YOU & who are going through the same business growing pains as you are!

WOWEEEEE! THIS IS ME BABY!

NO MORE WORRIES, BB!

WE ARE HERE & READY TO HELP!

Chels + Hollie here! We are living PROOF that you can build a HUGE service provider business all while working with DREAM customers & WITHOUT sacrificing your mental health!

IT IS TOTALLY POSSIBLE FOR YOU TO RUN THE BUSINESS OF YOUR DREAMS!

IMAGINE THIS WITH US:

👀 You are making consistent & predictable money [you pick the amount] in your business each & every month!

👀 You have a waitlist of ideal clients lining up to work with you

👀 You have total CLARITY on how to scale your business

👀 You have full CONFIDENCE in the services you offer & how to sell them

👀 You've got a whole PACK of online BFFs [and lifelong friends] of people who GET you, your business, and are there to support you through the ebbs + flows of business growth!

👀 You are truly able to RUN the business of your dreams, rather than IT run (or ruin) YOU

It's available to you. It's possible for you. We've got you.

I FREAKIN' WANT THIS!

Click here to see tons of testimonials!

WE'RE GOING TO DO ALL OF THIS TOGETHER INSIDE:

Foundations is the place where we lay the groundwork necessary for a multi six figure business. In Foundations, we focus on creating unique & highly sought after packages, trust based content plans, and the sales efforts needed to find & sell high ticket clients.

You’ll learn our SIGNATURE GROWTH PROCESS through our easy-to-digest training platform, plug & play templates + systems, personalized homework assignments, group coaching calls & all while doing it alongside a small, intimate cohort of other fellow service providers whom you’ll find friends in for LIFE! [We blend ongoing learning WITH a live class to ensure you learn, implement, and find the clarity you need to build the business of your dreams.]

Foundations is the place where done for you service providers come to avoid analysis paralysis, dump bad habits, and learn from two of the industry's most trusted DFY mentors.

Between the curriculum, homework, templates, and LIVE session - you are going to walk away with pure clarity, confidence, and a roster of clients who you LOVE working with every day!

Ready to jump?! Click here!

OUR STUDENT'S RECEIPTS: 💰

Check out the successes of some of our Foundations Alumni!

Magan Ward

Email Marketing Strategist

@themaganward

Watch Magan's Testimonial Video

Through Foundations, Magan found clarity in how she could be niched down and never feel like she was "missing out" on any clients opportunities.

Magan set a goal to quit her corporate job in 2023... Instead, Magan officially quit her job on September 28th, 2022!

Magan was working part-time in her biz, and had surpassed her corporate income with only 3 clients.

She was a long-time lurker on HerHQ, and had watched several grad classes before she took the jump. Magan admits that any other course she has taken does not even come close to the success she has found with Foundations!

Emma

Engagement Agency

@righthandglam

Watch Emma's Testimonial Video

When Emma joined Foundations she was totally booked out but only earning $5k per month working 14 hours days!

During Foundations we helped Emma niche down her services so that she only offered instagram engagement. She was initially nervous to niche down but as soon as she did her business exploded and she hit $10k months and within 1 year of graduating Foundations she hit $30k months!

Latara Dunn

Kajabi & Websites

@latara.dunn

Watch Latara's Testimonial Video

LaTara joined us when she was ALREADY MAKING $10K/MONTH....however....she had TOO many clients & was doing TOO MANY things.

Initially, she wanted to join us in our Accelerator program...but after talking...we all agreed that Foundations made the most sense to get clear on package, prices, and actual long-term sustainable practices!

By joining Foundations - LaTara learned HOW to properly price her packages....started saying NO to clients who she didn't want to actually work with...and started selling her DREAM clients...with ease...all through the Service Guide Funnel that we implement together in Foundations!

Emma Wagner

Social Media Graphic Designer

@emmafwag

Watch Emma's Testimonial Video

Emma went from generalized work to embracing her Design skills and bringing on clients that loved and respected her.

The clarity about harnessing what she loved, and creating a core offer she was so passionate about was THE BIG A-HA MOMENT. And after seeing the price, Emma knew it was a no-brainer.

Emma truly felt like how Chels and Hollie explained lead generation, market research and all the other things you're "told to do" was actually attainable and easy to understand.

Emma has been mid-house move, managing client work, and handling a lot of life changes... and she has been receiving more lead inquiries than ever before.

"It's really not that hard, it's about knowing what steps you need to take and having the systems and a little hard work to back it up."

Emma knows that even though she was early on in business, she had a direction and vision for her business and knew that all she needed was the tools and strategy to implement.

Lynda Cathcart

Sales Page Copywriter

@lyndacathcart.copywriter

Watch Lynda's Testimonial Video

Lynda joined Foundations after joining The Break Room and creating amazing relationships there and after hearing how incredible Foundations was for so many others, she knew it was the next best step!

For Lynda, the pace of the modules was defined, and you were confident in the step you needed to take next, it never felt like you didn't have a plan in place.

The support Lynda found in her cohort was extraordinary (her words) and she felt like the variety of people involved with her cohort meant she would learn new perspectives and everyone was able to support each other in their own growth!

Lynda felt like Foundations really cocooned her in a way where she felt like the things she needed to know was right in front of her, and now that she can go back and consume the content whenever she needs to.

Cara Collins

Web and Brand Designer

@caracollinsdesign

Watch Cara's Testimonial Video

Cara joined our July 2022 Foundations class as a done-for-you provider who felt like she had lots of the little pieces she needed to work, but never felt like her business had a strong strategy backing everything up.

Everything was a game-changer for Cara, but the biggest shift was in the sales call process and the confidence it gave Cara to take real agency over her sales calls.

Cara admits to being a tortoise buyer, and she almost joined us in April. She ended up not feeling like it was "not the right time,"... come July, she knew she was in the same spot, and was still struggling with the same things.

Cara knew that her business would totally change because she was ready to show up, put in the work, make new connections and was ready for the positive impact Foundations would have.

Rianne Sonneveld

Podcast Manager

@riannesonneveld

Watch Rianne's Testimonial Video

Rianne joined Foundations as a podcast manager who felt like if she was going to get super-serious about her business, she knew she needed to find the strategy and the support to get her there.

Rianne found the explanations in all the video modules were incredibly helpful, especially as she was navigating finding her ideal client online and embracing what services she wanted to provide!

As a introvert, Rianne found it really great to have her own cohort to really connect and be supported by! She knew that she could go into Slack and be able to share questions, ideas or share wins and have people who understood her cheer her on.

Rianne 100% believes that if you need the guidance, support and strategy to move your business forward then Foundations is a no-brainer.

Click here to see more testimonials and videos!

Hey bb! We're Chels & Hollie!

Two multi-six figure done for you service providers.

Chelsea Winstead, OBM & Ops Strategist

Chelsea stepped out of corporate IT as a Project Manager and dove head first into the online space. Building a done for you OBM busines...Chels scaled her income to $50k months online in less than a year.

As a prior military officer, Chelsea has a no-bullshit approach to business. She specializes in sales tactics, price anchoring, and confidence building with done for you service providers.

Working with companies like CEO School, Jenay Rose, The Nutrition Addiction, and Guide Culture - Chelsea has a proven reputation as an Operational & Leadership Expert for 7-figure companies.

Hollie Clarke, Branding Strategist & Designer

Hollie took the LEAP from being Advertising Account Manager at McCann & traveled the world [40+ countries] with the love of her life. Hollie started in the online space initially for more time and location freedom.

Through word of mouth and strong referrals, Hollie quickly became one of the most requested brand strategists in the online realm - selling Branding Projects for $15k/each.

Working with companies like BossBabe & Club Life Design - Hollie has BIG PICTURE experience on creating long-term marketing strategies to SCALE.

WE BUILT THIS PROGRAM FOR YOU.

As two done-for-you business owners - we were BOTH eager to learn. We made the investments. Joined the programs. And ultimately, felt sad & left out because the recommendations + advice given - were simply not meant for us. After joining force & realizing that there was a DIFFERENT way to do things [the done-for-you way], we decided to link arms & create a safe space that is ONLY catered to our people.

We're here for the done-for-you community ONLY. Because ultimately, the way we do things is different. The marketing efforts. The services we offer. The sales process with ideal customers. The ongoing support, demands, and retention with clients. It's different. But it's also amazing.

We're here with our arms out to help you, guide you, and love on you, every step of the way.

We teach from experience. This is what makes this program different. We've scaled businesses past the $50k/month mark - providing done-for-you services. We know what happens. We know the red flags. We know the "shiny objects" that will distract you. Because we've been there ourselves & we've helped HUNDREDS of done-for-you service providers scale their own businesses.

These are my freakin' people!

FOUNDATIONS SECRET FORMULA

The secret formula that sets Foundations apart from anything else in the market.

FRAMEWORK

FAMILY

FIREHOSING

We do things a bit different around here. As service providers - our business ALWAYS falls on the back burner. The secret to success in Foundations, is combined in the 3 Fs ⬇️

This formula is the CORE reason why our students succeed!

FRAMEWORK

Digestible Modules

We're here for the efficient & straight to the point. Each week, you'll focus on a new module digest & take action on. These modules are BITE SIZED videos (4-6 minutes) with a no-bullshit approach. Log in, watch, and log out.
Weekly Implementation Tasks

Each module has a specific implementation task that is aligned with the weekly modules. As you work through the framework, these tasks set you up each week as fundamental building blocks for your business.

FAMILY

Small Assigned Cohorts

This is HOW community happens. Being in a group of 100 people never feels intimate [and it's intimidating to connect with others]. From the start, we'll arrange you into private cohorts so you can HANG/CONNECT and LOVE on each other! Every round, every cohort joins as strangers and leaves as best friends! They continue to meet up and support each other long after Foundations has finished
Private Community Slack Channel

A few days before we start the calls you'll be added to the Foundations private Slack Channel! This is where we'll be doing our weekly check in, asking questions, and connect with OUR PEOPLE.

FIREHOSING

DEFINTION: If you know, you know. This is our NOTORIOUS way of providing no-BS recommendations, advice, and strategy - with a lil' 🔥!

Weekly Q&A w/Chels & Hollie

During our weekly call, we'll make sure you get all of your questions answered! Chels & Hollie will make sure to give you HONEST & DIRECT feedback on the questions you have that are specific to you. [NOTE: These babies are always recorded! Can't come? No sweat! Drop your question & we'll make sure to answer it!]
Office Hours w/Lead Coach

We hold open space once a week for you to come & hang out with your Foundations Family! We'll break you out into your private cohorts & also you'll get to mix & mingle with other "FOUNDIES" who are inside! This is a great place to network, brainstorm, and talk through your ideas from your weekly module focus!

TAKE IT FROM OUR FOUNDATIONS STUDENTS...

FRAMEWORK

FAMILY

FIREHOSING

I need all of this. Take me to apply!

LET'S CHECK OUT THE

12-WEEK MODULE OVERVIEW

To dig into the weekly content we'll dive into over our 12 weeks together - click on the "arrow" below to expand each section! ⬇️

Week One: Unique Value Proposition

Here's the thing that sets you APART from the competition. The "thing" is YOU! We're going to dig into how we'll craft a unique value proposition based on your expertise, background, and real-world experiences!

MODULES WE COVER:

✅ Why Your Story Matters

✅ Knowing Your Why

✅ Your Core Motivators

✅ Passion + Demand Crossover

✅ Unique Value Proposition Equation

Week Two: Proven Offer Creation

Now that we know WHY you stand out - we're going to dive into creating an offer that has your dream clients saying, "OMG, take my credit card info!" But - really

MODULES WE COVER:

✅ Crafting Your Core Offer

✅ Realistic Pricing

✅ Price Anchors & Hell Yes Pricing

✅ Market Research Outreach + Validation

Week Three: Custom Process Framework

Your custom process is the THING that sets you up to rock EVERY conversation [sales, DMs, you name it] & to guide a dream client from "wondering" to "wowed".

MODULES WE COVER:

✅ Psychology of Custom Process

✅ Process Building Fundamentals

✅ Custom Process Examples [Per Industry]

✅ Custom Process for Sales Calls

Week Four: Evergreen Funnel

Now - once your clients are INTERESTED in what makes you different - now it's time to start the nurture process! We want to allow them to "inquire" to learn more - without asking for their time/energy/Zoom link. Here's how we nurture your hottest leads:

MODULES WE COVER:

✅ Sales Funnel Setup

✅ Service Guide Setup

✅ Lead Qualification + Questionnaire

✅ Nurture Emails Post Service Guide Download

Week Five: Sales Call Strategies

Our goal for a Sales Call is to help a dream client make a DECISION. Whether that be a "yes" or a "no." We're going to talk through sales call best practices for DFYs!

MODULES WE COVER:

✅ Setting the Tone & Running the Call

✅ Collecting Pain Points

✅ Investments + Objections

✅ Closing the Call

✅ Follow Up Messages + Strategies

Week Six: Group Leveraged Lead Gen

Now that the group has their unique value, pricing, packages, funnel, and sales call down - it's time to market! We're going to use the power of NUMBERS here!

MODULES WE COVER:

✅ Group Based Conversations

✅ Comment & Value Based Strategies

✅ Virtual Coffee Dates

✅ Power of Numbers [Referrals]

Week Seven: Profile Priming + Omnipresence

We're going to get laser focused on creating a profile that SPECIFICALLY speaks to your dream clients....and that builds authority/like/know/and trust - with ease!

MODULES WE COVER:

✅ Profile Priming

✅ SEO & Searchable Titles

✅ Customer Focused Bios

✅ Authority Building Content

✅ Highlights & Evergreen Content

Week Eight: Content Creation Strategies

This is the thing that separates a freelancer from a business owner. Content creation is a NECESSITY for a DFY Business. We'll dive into the content that you actually need to create for your OWN biz.

MODULES WE COVER:

✅ Expert Opinions for Authority Building

✅ Core Pillar Strategy

✅ Caption Equation for Engaging Content

✅ Reel Strategy for Growth [Not Virality]

✅ Story Strategies for Building Connections

Week Nine: Lead Generation Strategies + Systems

Now it's time to get people INTO the funnel! AKA: We need to actively participate in connecting with NEW dreamy clients each & every week. Sound scary? Don't worry. We've got you!

MODULES WE COVER:

✅ Driving Engagement: Polls/Sliders/Questions

✅ Service Showcase Strategies

✅ DM Follow Up Strategies

✅ DM Customer Journey

✅ 10x5 Rule

Week Ten: White Glove Onboarding

Now that we've SOLD our service - it's time to roll out the red carpet. We're going to make sure that from Day One - you've got a STREAMLINED & impressive experience setup to greet & "wow" your people!

MODULES WE COVER:

✅ Welcome Pack Setup

✅ Automated Onboarding

✅ Priority Setting & Next Steps

Week Eleven: 6-Figure Systems

These are the things that not only prepare YOU to run a smoother option - but that are going to set you up to scale in the LONG term. We're talking timelines, hiring, and MORE!

MODULES WE COVER:

✅ Systems to Set Boundaries

✅ Ongoing Client Communication

✅ Project Management Setup for Biz Ops

✅ CRM Setup for Client Ops

✅ File Management & Password Sharing

Week Twelve: Forecasting + Graduation

Finally, it's time to reflect! You're going to look in the mirror at a DIFFERENT person than who started. A confident AF business owner. With a clear unique value, bad ass services, marketing & sales strategies to make BANK & systems to set you up for scale!

MODULES WE COVER:

✅ Final Reflection

✅ 90 Day Goal setting

✅ 12 Month Revenue Forecasting

✅ Personal + Biz Development

✅ Total Transformations

I need all of this. Take me to apply!

Honestly, the 12 modules above would set you up for success WITHOUT anything else. 👀 [SPOILER: We have some students who have life/jobs/kiddos & aren't able to come to the live calls & they STILL crush their income goals....by watching & completing the implementation tasks assigned each week!]

BUSINESS RESOURCES INCLUDED:

While the above modules are all you actually NEED to succeed. We're makin' things even juicer for you! Not only are we going to dig into ALL of the above - but we're going to

give you exclusive access to HerHQ Business Resources! ⬇️

SYSTEMS

Here are all of the plug & play systems you'll get access to:

✅ CONTENT CREATION SYSTEMS:

Staying consistent is the KEY. We give you a weekly

system to implement for your content creation efforts! No more relying on "inspiration" to create.

✅ DAILY STORY SYSTEM:

The goal is for stories to FEEL genuine. But we get it - sometimes, we just don't know what to say. We've got you. A daily story planner/system with guidance & a plan to make showing up easier.

✅ LEAD TRACKING SYSTEM:

This one right here is going to change the game for you. If you never know WHO you should be messaging, what you last talked about, and who to follow up with - we've got you covered!

TEMPLATES

Here are all of the plug & play templates you'll get access to:

✅ SERVICE GUIDE TEMPLATE:

Not a designer? Don't worry. We've got you covered. Are a designer? COOL. You've got something to start with. Let's make it EASY for your customers to say "Damn, she's good!"

✅ SALES STORYBOARD TEMPLATE:

We ALL should be talking about services on social media. Even if it feels weird. We have a 12 part story-board template that is going to help you SHOW UP without feeling weird AF.

✅ EMAIL SWIPE COPY:

If you feel like you "follow ups" just sound weird: 1. They don't. 2. You can take ours. This is going to cover what you send to folks AFTER they download your service guide for browsing!

CONTENT

Here are all of the plug & play content you'll get access to:

✅ 12 MONTHS OF CAPTION PROMPTS:

The hook, the pain points, the transformations - everything! As a bonus, we're going to include 12 months of plug & play captions! [You simply fill in your niche & the problems you solve!]

✅ 12 MONTHS OF GRAPHICS:

Yupppp! Graphics come too! If you struggle with creating beautiful content & you struggle with designing - hugs & kisses. You're going to get a full 12 months of content - covered!

✅ 12 MONTHS OF STORY + REEL PROMPTS:

YES. Even stories. If you always are in awe of other people's ability to easily show up on camera - we've got a FULL YEAR of daily prompts that will help you show up with confidence. [AND YES. Reel prompts are included as well!]

WE'RE HERE TO MAKE LIFE EASY.

We want to take away the guess work, take away the wasted time,

take away the HOURS on YouTube & watching free classes.

And we're GIVING this to you. To make life easier. To allow you to

spend time doing the ACTUAL things that will make you money &

that will move the needle in your business.

I need all of this. Take me to apply!

WITH OUR FOUNDATIONS FRAMEWORK

our students have been able to:

Land their "highest paying client" ever:

FINALLY put in their notice to their 9-5 job & leave corporate:

Become so booked out they have to create a waitlist:

Finally feel CLEAR & CONFIDENT in their offers:

Find the friends & online FAMILY they've been searching for:

Reach UNIMAGINABLE income months:

Click here to see more testimonials!

BONUS RESOURCES

Not only are we going to dig into ALL of the above - but we're going to

give you exclusive access to HerHQ Business Resources!

SYSTEMS

Here are all of the plug & play systems you'll get access to:

CONTENT CREATION SYSTEMS:

Staying consistent is the KEY. We give you a weekly system to implement for your content creation efforts! No more relying on "inspiration" to create.

DAILY STORY SYSTEM:

The goal is for stories to FEEL genuine. But we get it - sometimes, we just don't know what to say. We've got you. A daily story planner/system with guidance & a plan to make showing up easier.

LEAD TRACKING SYSTEM:

This one right here is going to change the game for you. If you never know WHO you should be messaging, what you last talked about, and who to follow up with - we've got you covered!

TEMPLATES

Here are all of the plug & play templates you'll get access to:

SERVICE GUIDE TEMPLATE:

Not a designer? Don't worry. We've got you covered. Are a designer? COOL. You've got something to start with. Let's make it EASY for your customers to say "Damn, she's good!"

SALES STORYBOARD TEMPLATE:

We ALL should be talking about services on social media. Even if it feels weird. We have a 12 part story-board template that is going to help you SHOW UP without feeling weird AF.

EMAIL SWIPE COPY:

If you feel like you "follow ups" just sound weird: 1. They don't. 2. You can take ours. This is going to cover what you send to folks AFTER they download your service guide for browsing!

CONTENT

Here are all of the plug & play content you'll get access to:

12 MONTHS OF CAPTION PROMPTS:

The hook, the pain points, the transformations - everything! As a bonus, we're going to include 12 months of plug & play captions! [You simply fill in your niche & the problems you solve!]

12 MONTHS OF GRAPHICS:

Yupppp! Graphics come too! If you struggle with creating beautiful content & you struggle with designing - hugs & kisses. You're going to get a full 12 months of content - covered!

12 MONTHS OF STORY + REEL PROMPTS:

YES. Even stories. If you always are in awe of other people's ability to easily show up on camera - we've got a FULL YEAR of daily prompts that will help you show up with confidence. [AND YES. Reel prompts are included as well!]

WE'RE HERE TO MAKE LIFE EASY.

We want to take away the guess work, take away the wasted time,

take away the HOURS on YouTube & watching free classes.

And we're GIVING this to you. To make life easier. To allow you to

spend time doing the ACTUAL things that will make you money &

that will move the needle in your business.

I need all of this. Take me to apply!

Foundations is not just business changing...it's LIFE changing.

This program is going to arm you with the information, implementation, support, and accountability holding community that you never knew you needed.

If you feel like you've been spinning your wheels - you don't need ANOTHER "proven strategy" to try. You need to re-look at the FOUNDATIONS of your done for you business & to fill that gaps that are holding you back.

You don't need another random tactic like "how to go viral on TikTok"....or a random "certifiation" from another online entrepreneur....you need a BLUEPRINT to build legitimate foundations in your done for you business.

In Foundations, we build this WITH you.

We guide you.

We support you.

We champion you.

Are you ready? Let's go!

Are you ready to build a 6-figure business?

Join Foundations & get immediate access to the portal, personalized homework plans, and plug & play systems!

WHEN YOU ENROLL - YOU GET:

LIFETIME ACCESS to the Foundations Framework portal & learning modules ($2,000 value)
Access to a live 12-week private container - with two live sessions per week! These are filled with interactive Q&A sessions, accountability, feedback, and the "no-bullshit" guidance that our people LOVE! ($2,500 value)
Marketing Bonuses GALORE! We're talking content creation templates, Instagram DM Swipe Files, Lead Trackers, Facebook Group Conversation Starters, and MORE! [Literally these alone are worth an extra $10k...] ($2,500+ value)
Access to a NETWORK of amazing humans - JUST LIKE YOU who are working on building their own 6-figure business! (Freakin' priceless!)

~~TOTAL VALUE OF FOUNDATIONS: $7,000+!~~

YOURS TODAY FOR ONLY $2,000!

INVESTMENT OPTIONS:

PAY IN FULL:

$2,000

SPECIAL PIF BONUS:
Includes a private 1:1 call w/our lead coach!

4 PAYMENTS OF:

$550

6 PAYMENTS OF:

$400

I can totally do this! I'm ready to submit my application!

3 STEP APPLICATION PROCESS:

I'M READY TO GO!

WHERE ARE THEY NOW?

We give you all the tools you need to succeed in Foundations & BEYOND! 🔥

Emma Barrera

ENGAGEMENT SPECIALIST

Watch Emma's Video

Since joining Foundations in ’21, Emma went from being underpaid and overworked to hitting her first $10, $20, $35k months. Her big goal was paying off her $45k student loans and within 12 months she did it. Joining Foundations may have been a “on a whim” decision, but she has now stayed with us for years, and is in our Mastermind now too.

Jackie Easterday

CPA & BUSINESS ACCOUNTANT

Watch Jackie's Video

In ’21, Jackie was at a cross-roads and thought that it was time to go back to corporate. Instead, she joined Foundations, and is now a multi-6 figure earner full-time in her business, (with her husband), and is able to not only celebrate her LOVE for her biz again, she can enjoy spending time with her family when she wants. She’s inside the Mastermind with us now, scaling to even bigger heights!

Casey Bertelsman

OBM & FRACTIONAL COO

Watch Casey's Video

Casey is a STEM rockstar, but eventually the 80+ corporate weekly hours just wasn’t the dream. She joined Foundations to find freedom to choose who she worked with and how her time was spent. Now, Casey is working with people she admires, generating income that replaces her entire 6-fig corporate salary and has the freedom to work on her own time.

Maria Crider

ONLINE COURSE CREATOR

Watch Maria's Video

Before Foundations, Maria was treading water in her business and wasn’t getting anywhere. Maria saw Foundations, and decided just to do it - and it became the best decision she could make for her business. Maria uncovered the confidence to work with clients who light her up, and create the income she desires to provide for her family.

I'm looking for THIS kind of business transformation!

HAVE QUESTIONS?! WE'VE GOT ANSWERS ⬇️

Is this right for me?

Here's who this program has been specifically made for!

Done for you service providers. (No coaches.)
Those who ALREADY have skills & experience - but you're struggling to TALK about the benefits/value of your services!
If you are still working a 9-5 & you're trying to get your biz off the ground, this is for you!
If you've BEEN trying to get your biz off the ground & you're still not making over steady $3k months, this is for you!

Ideally, you HAVE found your first paying client BEFORE joining.

Who is this NOT for?

Serial program hoppers.
- Yes, we said it. If you've already signed up for 100 programs prior to this one & you constantly get drawn to "buy the next thing" - this probably isn't going to be a great fit for you.
Those who have NO prior client/corporate experience (aka: no hard skills yet)
- If you don't have any tactical skills, we'd recommend going to Udemy.com & learning a few skills before joining us
Those who are NOT willing to put in the work & who want the magic pill.
- If you are someone who will NOT show up to any of our live components, you won't do the weekly homework, and you won't engage on the FB Group - there's no way for us to help you show up & achieve success in your business.

What can I expect from this program?

Clear direction. Proven done for you roadmaps & strategies. And folks making you push past your comfort zone.

We're going to make you do the work. (That's the secret, the work.)

But we're also going to show you the proven path forward as a service provider! This includes content created especially FOR you & also clear yes/no feedback based on YOUR business & goals.

How fast can I expect to see results?

There's not a one-size fits all formula here. The intent behind this entire program is to give you the FOUNDATIONAL knowledge you need to book out your service based business.

The reality is that, you should have a CLEAR direction on what you need to package & charge for your services. Month two, you should be getting really GOOD at starting conversations in the DMs with potential leads. By month three, you should be able to CRUSH sales calls without a problem & get your ideal customers on your roster.

What happens when I apply?

Our team will review your application & reach out through IG DMs for next steps within 24 hours!

If we think this is a perfect fit - we'll send you an enrollment link that's live for 24 hours! Please secure your spot within this time - or we will need to extend the spot for the next applicant.

Once you enroll - you will get IMMEDIATE access to the Foundations Framework Portal!

We HIGHLY encourage you to dig in & get through as MUCH of the content as possible prior to our LIVE session starting! This will allow you to digest the material & get a head start on the content!

One week before we officially start the live session - you will be invited to join us in the private Foundations Slack channel for the entire duration of the live coaching container.

When does class start?

NEXT CLASS START DATE: January, 2022

When are the live call times?!

Great Question! Here is the weekly call cadence:

Wednesdays @ 3pm EST: Live Q&A w/Chels & Hollie
- We DO collect questions for this call ahead of time. The Q&A calls are always recorded & posted the same day of the call. If you can't join us - you will be able to catch the replay!
Thursdays @ 12pm EST: Office Hours w/our Lead Coach!

Where do most Foundations students live?

Due to the nature of the program & the call times, Foundations is best suited for students in the following time zones:

EST
CST
MST
PST
CET
GMT

WHERE ARE THEY NOW?

We give you all the tools you need to succeed in Foundations & BEYOND! 🔥

Sarah B

CFO

Watch Sarah's Video

Before Foundations, Sarah was doing all the things in business as a bookkeeper. Sarah struggled to sell anything, even with a fancy website and knowing how to do it all. In Foundations, she dropped her ego, did the homework, bonded with her cohort and actually aired her questions and she saw the results. In 12 weeks, she signed 8 new clients, then after graduating she replaced her entire full-time jobs income and has a steady 10 private clients. She never thought she could be "one of those success stories," and now she's saying: "It's me! I'm the story!"

Kalee Murrin

SOCIAL MEDIA STRATEGIST

Watch Kalee's Video

Before joining Foundations, Kaylee's business was a "hot mess" only charging $700 a month for tons of SMM work. Kaylee shares how after she perfected her packages and streamlined her client experience, she is "more than" booked out, as her new team is able to take on more of the work, and has even expanded her product suite. Now, she is known for her signature social framework, and can really dig in to how her corporate and MBA experience can work in the online space.

Jess Reilly

CANNABIS COPYWRITER

Watch Jess's Video

Jess was doing copy for anyone and everyone and was wingin' it in her business. Jess came into Foundations wanting to niche down, but was worried that none of her current clients were there. Now, she knows that niching down was the reason she could become more efficient with her work, love her clients, and feel excited to keep her business alive and growing.

Gel Raquel

REELS SPECIALIST

Watch Gel's Video

After Graduating from Foundations in '22, Gel went from being the Unicorn VA to niching down and becoming booked out within 12 weeks. Gel felt like the big game-changer for her business was the community and her cohort. She hit income, and signed clients she didn't think would be possible without the support and accountability of her cohort. That level of connection was priceless.

I'm looking for THIS kind of business transformation!

Are you ready to join Foundations?

It is possible to have the business of your DREAMS!

In Foundations, you'll:

Make LIFE CHANGING money that you never thought was possible!
Build up the inner confidence that you know has been holdin' you back!
Create services & offers that you are OBSESSED with selling!
Be in LOVE with the clients that you attract & sign!
Find the support system [we're literal family] that you've needed to push your ass forward when you need it!

I freakin' need this. Let's go!

STILL ON THE FENCE ABOUT FOUNDATIONS?

This is what our alumni have to say.... ⬇️

I'M READY LET'S DO THIS!

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