Kimberly Barta
Systems & Operations
Kimberly helps small and medium businesses get organized through systems and operations.
Before joining us in Foundations, Kimberly was miserable working in her 9-5,
and she wanted to be able to work by herself. Soon, Kimberly joined one of the HerHQ
lives, and now has graduated in January 2023.
The modules on how to use Instagram for business was absolutely eye-opening for
Kimberly, and being able to review bite-sized videos rather than long-drawn
out explanations really made taking action so much easier.
Kimberly said that the whole team was so supportive, and she felt
like she could always ask her questions and receive the best personalized
direction for her goals.
Kimberly left her 9-5, and was able to have an avenue
where the methods and strategies were proven time and time again, and
she knew she had all the right tools in place to get started with her own business. Kimberly
knew that having a group of people around her, who were there to see her
succeed, she felt so excited and confident to make changes.
Kimberly knows she is going to see so much success utilizing
Foundations because she is ready to get to work and take action!
Lea Rose
Marketing Strategist
Lea is a OBM for UCG creators, coaches and influencers. Starting off as a general VA, Lea felt like she had an audience of everyone but no one was actually buying her services. After speaking with Chelsea and Loni, Lea knew that Foundations was the right step for her.
Lea found that consuming and following the curriculum was really easy. She loved how she was encouraged to really pace herself through it, and actually implement as she went. Lea shares how everything in Foundations taught her something new about her business, even if she felt she previously "knew" about it, especially the social media marketing modules.
Lea explains how Foundations has been tested and proven, and that it really works! Lea felt so lost before she joined Foundations and now she feels aligned with her business, and it feels so much easier to show up represent your business feeling so confident about what she is providing!
Sonia Benson
Social Media Manager
Sonia has been in business as a Social Media Manager for three years.
Before joining Foundations, Sonia was experiencing a lot of up and downs in her income, and never felt like things were reliable.
Sonia joined the free Masterclass and knew that the curriculum on marketing yourself as a service provider [not a coach!] really made her feel confident about joining.
The lead generation and story sales modules truly changed the game for Sonia, and within the program, Sonia made $12k in ONE month, and now has reliable, consistent income.
Sonia knew she was amazing at what she does, she just needed the tools to market her service in order to attract the best quality leads.
Sonia encourages everyone to just do it. No matter what stage you are at, Foundations will cover everything for you.
If you've been in business and you're not getting consistent clients, Sonia says that Foundations is a must-do.
Andrea Shah
Website Copywriter
Andrea works with creative business owners as a website copywriter.
Andrea knew that she felt really passionate about the people she was working with, but she needed a better process to her lead generation and sales.
The structure was built in a way that really ensured that Andrea did the work; and it felt like she was able to not only niche with confidence, but attract leads that she always wanted to work with.
Once Andrea niched, even writing content became more intuitive. The modules for social media systems and trackers were a game-changer and she felt like she knew what she was doing every step of the way.
Andrea felt like since the beginning, even before joining Andrea reached out and felt heard and understood by the whole team.
Inside the community, Andrea met incredible people who made the experience all the better.
Her advice, if you're thinking about joining is to do a deep dive on everything that is inside the program, reach out to the team or alumni and do it if it feels right!
Alex Canedo
Click Up & Automations Expert
Alex is a customer experience specialist and wanted to join Foundations because she wanted to jump out of the start-up, corporate world and into her own business.
Alex wanted build something solid, and well organized so that she built her business effectively, right from the start.
Foundations was the first course where everything was so relevant, and specific to what Alex really needed. Every single module had tangible action steps, and the journey really promoted progress every week.
Alex is so proud of herself where can genuinely see the momentum and changes that happened in her business. Every week, she feels like she was winning.
In the last 12 weeks, Alex brought on 6 clients, and that was when she felt like she was just "testing" out the processes. Now, she knows that as she continues to expand and elevate things, that will only continue!
Alex knew that she could easily get wrapped up in everything else going on, but she had the support of her cohort, and the coaches to stay focused on work on her own business week to week.
Alex knows that if you are looking to start your own service-based business, then Foundations is the best course to invest in. It is specific, full of quality and really provides you the best support and direction.
Cheryl Hock
Web Designer + Wordpress Expert
Cheryl is a website designer and developer. Before joining us in Foundations, Cheryl had been working as a VA since 2011, and after her kids started school, she knew she wanted to apply more time to her business.
Cheryl spent a lot of time developing her hard skills, and then knew she needed the guidance to make her business the real deal, and get in front of ideal clients.
For Cheryl, the curriculum inside Foundations was delivered in a way that felt interactive, and easily digestible where taking action felt really manageable. Cheryl set aside an hour a week and felt like she was able to easily achieve all the "homework."
One of Cheryl's proudest moments was being able to launch her own business Instagram account, and then a few short weeks after getting on a sales call, and proposing her highest paying project Cheryl has done to date. And they accepted!
During this project, Cheryl's clients told her that they chose her because her processes, content, and packages felt the most professional and organized. Cheryl said that one comment told her that Foundations truly helped her sign this client!
Before Cheryl graduates Foundations, she made back her investment and more. Cheryl knows that investing in Foundations cost her less than the time and effort it would have taken her to try and figure it all out on her own.
Alicia Frye
Recruitment
Alicia now runs a HR Recruitment company, supporting local, and national companies in hiring out an epic team.For Alicia, she knew it was the time to go all in on herself, and she knew that given 12 weeks to really commit, she could do it for her business, and for her goals.Alicia came to Foundations with a bunch of ideas and wanted to determine what to do, and how to focus her time.
During the program, Alicia found that she had her biggest a-ha moments in the first two weeks. It set the stage to believe in herself, and to understand why she was doing it. And then, when she got to the automation modules, it was all brand new for her, and she also felt SO inspired and dedicated to getting her process set up.
As the weeks went on, the curriculum got "harder," because you really had to make decisions, and move forward and not stay stuck. She felt really encouraged to take the next best step, and stop overthinking her decisions. The weekly calls made it feel like she had best friends helping her along the way! Alicia really believes that with Foundations is right for you if you need a centering light to know what direction to go into (whether you know at the time or not). Foundations gave Alicia a clear, concise action plan to achieve her goals!
By the end of December, Alicia had made enough on Upwork to cover the entire investment of Foundations!!
Coumba
OBM
Coumba joined us in Foundations because she was stuck in finding dream clients as an Online Business Manager.
She was in a desperate place in her business, because she knew she had the skills but the people weren't understanding the impact she could really have as an OBM.
She felt super supported and impressed with the videos, the slack cohorts, and the knowledge to really apply the content in a way that worked for her best.
The pricing for modules for Coumba showed her that she could actually find dream clients, without charging high ticket.
Coumba signed on a handful of clients, had true time freedom, and was still hitting income goals without the stress of high ticket clients.
Coumba says Foundations wasn't her highest investment, but it WAS her most valuable and worth the money. You get everything you need out of it.
Coumba really feels like she found her power as a business owner, and feels confident in her offers and feels like everyone is winning now.
Coumba is so proud of herself for trusting herself, that she knew she would find a way and she didn't have to do it alone.
Cassie Ivey
Pinterest Manager
Cassie had many professional backgrounds, even running her own coffee shop, until she discovered and trained to become a Pinterest Manager for interior designers and those in similar industries.
Cassie really wanted to find a way to reward herself for her hard work, with time freedom and the choice to spend her days how she wanted. When Pinterest came up, she understood it could be flexible and give her the lifestyle she wanted.
After joining Foundations, Cassie challenged herself to stick to her niche, and reframe being specialised as a way to find more clients, and clients that she really enjoys working with.
Cassie discovered through this entire process how to not only help herself build a lifestyle she wanted, she know feels so equipped to help her larger community have other opportunities as well. She feels like she has all the tools in her tool belt to achieve anything she sets her mind to.
Lynnette Cretu
Brand Strategist
Lynnette is a brand strategist, and a stay at home mom to now two grown children!
Before joining us in Foundations, Lynnette had done just a few odd design jobs here and there while managing her family at home. Eventually, Lynnette had more time as they grew up, and while she had the design skills, she wasn't confident in how to build a business or how to find reliable clients.
Lynnette said the content was great. Truly started at the Foundations, and every week really built on each other.
Lynnette felt like she was in really good company, and had other people around her who also wanted to simplify and prioritize things together. G
etting out of her own way, and being able to take uncomplicated actions felt so good!
Lynnette felt like her cohort was really amazing and supportive with each other. With such a strategic group, she was able to learn and lean on other service providers who had their own unique skills.
Lynnette knew that Foundations was a big investment, and she has not regretted her decision at all. Other courses she took made her feel like her expectations weren't met... Inside Foundations, Lynnette felt like the content, the cohorts, and the support was incredible.
The big thing she says is, if you are making the investment, then you have to show up. Show up to really see the value and do the work.
Renae Dahl
OBM/Systems
Renae runs her Online Business Management business from Canada. When she decided to join Foundations, Renae was working as a VA, a SMM, really doing all the things.
Renae was hitting $5k months, but she was draining herself to do it.
She felt like she was leaning towards becoming an OBM, but wasn't sure how to package it, price it or position herself in a way that had people seeing her work for the value it really held.
After joining Foundations, Renae discovered that through the modules, Renae really challenged herself, and grew. She followed through and discovered how she wanted to help people, and HOW she could market herself with confidence.
Renae wanted to feel confident, and professional with her business... and Foundations delivered for her! Renae is now confident in how she is showing up with clients, how she is setting boundaries, and how her business operates.
SMM Agency/MOps
Cherelle and Megan founded a business together as Content Strategists.
Being long time followers, it wasn't until after the Covid pandemic where Cherelle and Megan had met the HerHQ Foundations coach, Loni in a online community and learned about Chelsea's and Hollie's story as service providers!
Both of them dug into every free resource, training, and live HerHQ shared and set a goal to join Foundations in 2022, and they did.
Cherelle and Megan followed their gut and jumped straight into Foundations, knowing that they were going to be led by people who understood them.
For them, the biggest a-ha was market research, and knowing how to implement it in a way that brought them clarity!
Cherelle and Megan stand by that the best investment you can ever make is in yourself. Invest in yourself, in the people you surround yourself with and the leaders you respect.
Luvyna Mantle
OBM/OPS
Luvyna is an OBM who graduated with Foundations in September. Being an OBM for agricultural-based businesses, Luvyna tapped into a market who desperately needed the support.
Before Foundations, Luvyna was working full-time and realised she never got to see her kids or her family, and worked herself to the bone to cover rising day-care costs, and ultimately got passed up for a raise.
Finally, she said "I'm not even making money at work, so why not!" She quit her job, and started being a VA part-time from home.
With Foundations, Luvyna jumped into a niche that she loves in agriculture, dropped the VA title and embraced her knowledge in business as an Ops Specialist, and now is booked out, [with a waitlist for 2023] full of dream clients!
Angela Piper
Copywriter
Through Foundations, Angela found her passion was being a copywriter for social media, and trusting herself to find clients focusing solely in that niche.
Before joining Foundations, Angela was draining her batteries being a social media manager trying to do 'all the things' and finally she discovered HerHQ through a mutual friend.
Angela really took a leap of faith investing in Foundations because her business was still fairly new and wasn't where she wanted to be income wise yet... but she jumped and trusted her gut.
Angela signed up for the system modules, and now she feels like she got so much more than she ever expected to get. The way that each module worked on top of each other, and focused on how to build your business to really work for your clients AND your lifestyle was unexpected for Angela.
The best thing has been the support in Angela's opinion, and even if you miss a week, or life happens, she never felt like she was left behind. The value truly keeps building on itself.
Sales Page Copywriter
Lynda joined Foundations after joining The Break Room and creating amazing relationships there and after hearing how incredible Foundations was for so many others, she knew it was the next best step!
For Lynda, the pace of the modules was defined, and you were confident in the step you needed to take next, it never felt like you didn't have a plan in place.
The support Lynda found in her cohort was extraordinary (her words) and she felt like the variety of people involved with her cohort meant she would learn new perspectives and everyone was able to support each other in their own growth!
Lynda felt like Foundations really cocooned her in a way where she felt like the things she needed to know was right in front of her, and now that she can go back and consume the content whenever she needs to.
Automations
Veronica is a system integrator that focuses on entire business automations.Veronica had no idea that there was an entire market for what she was doing, and eventually realised that she was her own unique service provider, and could differentiate herself and become the go-to expert.After joining Foundations, Veronica really appreciated that every video module made her re-think everything she thought she knew and gave her the business she truly envisioned.
Veronica started with a retainer model, and ended up switching into a project based framework, and felt like that pivot was so much easier and straightforward with Foundations.Foundations gave Veronica the framework that held her accountable, and the support system ensured she stayed on the right path.Veronica said: "Foundations is not just a program, you are not alone. You are at Foundations School, you have other classmates, you have teachers and you can really have real conversations."
Chloe Barnes
Content Strategist & Website Copywriter
Chloe went from being a copywriter on the side, to going viral on social media and becoming booked out!
Chloe was working with clients she enjoyed, was making more money than ever before, and was starting to experience the overwhelm of never having time for her OWN business.
Truly what most people say is their big issue (lead generation) became the reason Chloe didn't have the time to implement systems that provided her the space to truly deliver in the way she wanted her business to be known for.
Since joining Foundations, Chloe has been able to make time to implement effective systems to uplevel her entire client experience, and onboard clients that meant her pricing increased, her work feels more sustainable and the ideal client she works with brings her so much joy.
Now, Chloe is known for a strong core offer, feels completely aligned with her marketing and who she is attracting in, and feels like her business is truly sustainable for her family, and her life.
Ashley Abasta
OBM for nurtitionists
Ashley went from being a nutrition coach, to completely shifting her business model to become a systems specialist for other Nutritionists.
Ashley started with a concept of what she wanted this new business to look like, to having new clients book her new core offer at the end of 12 weeks.
Foundations provided the building blocks for Ashley to shift her entire business model, and even while balancing her full-time job, the bite-sized video modules, Chels and Hollie, and her own cohort kept her on target and moving forward confidently every week.
With life-time access to the curriculum, Ashley knew the process would always be there for her to implement later on, and the friendships she made in her cohort would be there for her even after the 12 weeks.
The gamechanger for Ashley was the service guide funnel that Foundations covered in the first two weeks. It genuinely meant she could start attracting in new clients almost immediately. It made the onboarding systems she implemented feel so seamless and easy.
Knowing what she got out of Foundations, Ashley would 100% pay more than what she did for all the value it provided her.
Magan Ward
Email Marketing Strategist
Through Foundations, Magan found clarity in how she could be niched down and never feel like she was "missing out" on any clients opportunities.
Magan set a goal to quit her corporate job in 2023... Instead, Magan officially quit her job on September 28th, 2022!
Magan was working part-time in her biz, and had surpassed her corporate income with only 3 clients.
She was a long-time lurker on HerHQ, and had watched several grad classes before she took the jump. Magan admits that any other course she has taken does not even come close to the success she has found with Foundations!
Emma
Engagement Agency
When Emma joined Foundations she was totally booked out but only earning $5k per month working 14 hours days!
During Foundations we helped Emma niche down her services so that she only offered instagram engagement. She was initially nervous to niche down but as soon as she did her business exploded and she hit $10k months and within 1 year of graduating Foundations she hit $30k months!
Latara Dunn
Kajabi & Websites
LaTara joined us when she was ALREADY MAKING $10K/MONTH....however....she had TOO many clients & was doing TOO MANY things.
Initially, she wanted to join us in our Accelerator program...but after talking...we all agreed that Foundations made the most sense to get clear on package, prices, and actual long-term sustainable practices!
By joining Foundations - LaTara learned HOW to properly price her packages....started saying NO to clients who she didn't want to actually work with...and started selling her DREAM clients...with ease...all through the Service Guide Funnel that we implement together in Foundations!
Emma Wagner
Social Media Graphic Designer
Emma went from generalized work to embracing her Design skills and bringing on clients that loved and respected her.
The clarity about harnessing what she loved, and creating a core offer she was so passionate about was THE BIG A-HA MOMENT. And after seeing the price, Emma knew it was a no-brainer.
Emma truly felt like how Chels and Hollie explained lead generation, market research and all the other things you're "told to do" was actually attainable and easy to understand.
Emma has been mid-house move, managing client work, and handling a lot of life changes... and she has been receiving more lead inquiries than ever before.
"It's really not that hard, it's about knowing what steps you need to take and having the systems and a little hard work to back it up."
Emma knows that even though she was early on in business, she had a direction and vision for her business and knew that all she needed was the tools and strategy to implement.
Cara Collins
Web and Brand Designer
Cara joined our July 2022 Foundations class as a done-for-you provider who felt like she had lots of the little pieces she needed to work, but never felt like her business had a strong strategy backing everything up.
Everything was a game-changer for Cara, but the biggest shift was in the sales call process and the confidence it gave Cara to take real agency over her sales calls.
Cara admits to being a tortoise buyer, and she almost joined us in April. She ended up not feeling like it was "not the right time,"... come July, she knew she was in the same spot, and was still struggling with the same things.
Cara knew that her business would totally change because she was ready to show up, put in the work, make new connections and was ready for the positive impact Foundations would have.
Rianne Sonneveld
Podcast Manager
Rianne joined Foundations as a podcast manager who felt like if she was going to get super-serious about her business, she knew she needed to find the strategy and the support to get her there.
Rianne found the explanations in all the video modules were incredibly helpful, especially as she was navigating finding her ideal client online and embracing what services she wanted to provide!
As a introvert, Rianne found it really great to have her own cohort to really connect and be supported by! She knew that she could go into Slack and be able to share questions, ideas or share wins and have people who understood her cheer her on.
Rianne 100% believes that if you need the guidance, support and strategy to move your business forward then Foundations is a no-brainer.
Hannah Reed
PINTEREST MANAGER
Hannah knew Foundations was right for her because after starting her business in 2020, Hannah felt so alone - she left a nursing career, and had no prior experience growing a business, even though she knew what she was doing as a Service Provider helping others with Pinterest.
Hannah joined a training with HerHQ, and knew that the guidance and the community was going to be a gamechanger. Hannah knew she had the systems, but now she could spend the time perfecting it with the direct feedback from Chels and Hollie and the accountability of her cohort.
Hannah committed coming to every single meeting, she focused on implementing and perfecting her service guide, her CRM, and her marketing... Now, Hannah feels like she received the guidance, the strategy and the confidence in her business.
If you feel "too far ahead," in your business, Hannah knows now that she could only do so much on her own, and the added layer of experience and perspectives meant that her business got refined, perfected and energized.
Sarah Burk
PINTEREST MANAGER
Sarah had started her business during the pandemic, had specialized into Pinterest early on, and even though she thought Foundations would be amazing, she felt like she was too far ahead.
After growing her business by herself for over a year, Sarah knew that although she had the systems, some clients, and was posting on IG - there were still things missing.
Sarah joined Foundations, and she was blown away by the friendships she made, and beyond the community, the weekly calls, the modules and knowing that every action step had a WHY was Sarah's biggest a-ha moments.
The accountability to actually work on her business, with the kind of people who also want to win, was a gamechanger.
Katie Holloway
Web and Brand Designer
Before joining Foundations, Katie was struggling after she pivoted from being a VA to a Eco-conscious Web Designer.
Katie did not expect how much her cohort changed the game for her. Katie went in looking for sales and marketing direction (which she got), but now she has a group of women she absolutely adores to do business with.
Katie felt like with everything else you learn in Foundations, the CONFIDENCE you walk away with is unparalleled. Katie feels like she KNOWS - she knows her ideal client, she knows her offers, she knows how to market herself, and she knows it works. Everything she learned in Foundations was something that filled any gaps that were there.
Anita Pravitasari
Systems Specialist
Anita started her biz in 2020, and she is now a Digital Marketing Specialist for coaches how focus on group programs.
Before starting Foundations, Anita had clients who loved working with her, but she was working herself into the ground and had not increased her rates in years.
Anita knew that what got her to where she was currently, wouldn't be able to get her to the next big step. Anita knew she didn't want to do it alone, and she knew that taking care of her family meant she had to scale up QUICK with the right tools and community behind her.
Inside Foundations, Anita found that her biggest a-ha moments were how to properly optimize Upwork even though it hadn't worked in the past. She trusted the process, and secured her first Upwork client at $40 an hour!
Anita feels very proud of the clarity she gained in how she narrowed down both her niche, and her offer. Anita pushed through her comfort zone and truly found the kinds of clients she loves to work with, and ended up doubling her rate...
Anita signed her biggest project yet at $3,500 and she felt so confident the entire time selling it at that price.
Callie Pierce
SMM
Before joining Foundations, Callie had come back from taking time off from being a freelancer, and connected with the Foundations community coach, Gabi who encouraged her that Foundations was going to give her the "kick in the butt" she needed to start doing social media management full-time.
Callie loved that inside Foundations, each module was bite-sized, had actionable items and the community was so supportive and encouraging - she felt like she could implement and take huge action every week.
Between the cohorts, Chels and Hollie and our modules, everything was chefs kiss* perfect.
For Callie, sales calls were a huge shift. - Before Foundations, Callie had everything set up.. but during Foundations, everything felt polished and really just added the sprinkles, whip cream and cherry on top in her business.
Every week helped Callie to polish and improve things in her business
Donna Perez
BOOKKEEPER
Before Foundations, Donna had been in business for two years, and jumped into Foundations to start finding and signing clients more consistently.
Donna felt she was struggling with marketing, and finding the right kind of clients. She wanted to clarify and narrow down her focus into the right things.
As a mom of three and balancing her 9-5, Donna felt that every module was strategic, and easy to digest with her schedule.
Donna joined to improve her marketing, but when she started diving into the modules, she realised all the other important processes, systems and selling techniques that she could implement in her business.
Donna feels so proud of how her mindset has changed inside the program. It all came down to feeling confident, and ditching her imposter syndrome because she knew she built a strong foundation under her.
Donna knows she can now apply the tools Foundations gave her to build her business even more.
If you're thinking about joining, Donna knows that the investment is 100% worth it. As Donna says, "it's now or never."
Foundations gave Donna clear direction, clear feedback - so if you're looking at this, Donna can tell you that you probably need this. You will have the tools, the community, and the FRIENDS you'd want for life.
Aireanna Mclaughlin
Email Marketer + Copywriter
Before Foundations, Aireanna was working full-time, and I really only had my lunchbreaks to work on my own business. There was so much information I was trying to consume before I invested in my business.
Aireanna described her situation as "I was on the struggle bus heading towards burnt out city."
Her a-ha moment was when she had all her systems in place. She is obsessed with how it looks, how easy it all seems and knowing she didn't have to do it alone.
For those of you wondering if Foundations is for you, Aireanna said: Just do it. I was going back and forth, I talked to my partner about joining... and now I went from working 40 hrs every week at my fulltime job, and now I am down to part-time, and will be leaving in another 3 months after I train my replacement.
Samantha Paternoster
Creative Web & Copy Specialist
Before Foundations, Samantha had been F/T freelancing for 5 years, and she was trying to figure out how to really become a business owner.
Foundations helped Samantha to step outside of the weeds, and understand her business as a whole, even though she had years of experience in corporate and business.
Samantha said, "It felt like I was cheating. Those tiny tweaks I was making made my business feel so easy and simple. I didn't think I could grow like this, and still feel prepared for it."
For those that are on the fence, Samantha encourages everyone...
"Just do it. Really cliche, but after going through it - there is a reason why everyone is saying it.
The intangibles are almost worth more to me than the income or the money that I know I am going to reach.
Lexie B
Klaviyo Email Marketer
Lexie joined Foundations & was still in her 9-5 gig. She had not yet had any "independent" clients!
Throughout this program - we helped her identify her ideal customer, her packages/prices, how to navigate sales calls & how to transition OUT of her 9-5 & jump head first into the online space!
Lexie was able to leave her 9-5 job...work less hours...and DOUBLE her annual income - all while working with dream clients! 😭😍
Sarah B.
BOOKKEEPER
Sarah started Foundations with 0 clients...tons of HARD skills....and frustrated AF at the fact that NOTHING was working. Sarah had worked with clients in the past - but struggled with figuring OUT how to create recurring revenue in her business.
After getting clear on her ideal customer, creating packages that were NO BRAINERS...and learning how to navigate sales calls - Sarah booked 8 clients throughout this program & quit her 9-5 job!
Hannah Luiz
Marketing Strategist
Hannah joined Foundations in the midst of feeling lost, confused, and HIGHLY considering going back to her 9-5 job. Hannah has two small children at home & was SUPER nervous that it would be tough to manage both - but decided to take the leap! In December 2021, she joined us with ONE $400/per month client on retainer.
In 2021, she made $36k total in her business. During Foundations Hannah made $25k in only 9 weeks & is now on track to make $100k in 2022.
Hannah was able to balance "all of the things" based on the support & setup of the program. The modules are bit-sized & the cohort unity & connection was NEXT LEVEL.
Her words of advice? Get off the fence & join. Do you want to be sitting in the same place 6 months from now? It's NEVER going to feel like the "right time". Take the jump & make this your priority.
Chloe Gandal
Client Experience Strategist
Chloe was a VA for a year, and found it really had to market herself because I was doing "everything" -- she found Foundations, and was in the waitlist waiting to grab her spot after watching some of the free trainings.
With the support of her cohort, Chloe landed on the niche and market and felt the most passionate about. After implementing the service guide, Chloe started traveling and not marketing as often on IG and still had discovery calls being booked. One project came directly from Facebook group, and 2 other leads came through because her cohort friends have been mentioning her in other groups!
She's walking away with even her family has noticing how more "business-like" she is, and how REAL it all feels now. Chloe can now clearly explain what she does, who she helps and what her pricing is.
In her words, "Foundations puts your faith back into your business"
Carrie Lubing
OBM
Carrie first started, when she was "all over the place" - doing lots of different things
The biggest reason I joined Foundations was because I resonated with the custom packages... I knew I wasn't doing the right thing, and I felt like you two understand what service providers needed.
So many good things. The fact that you receive such a high-touch from the both of you. If you have a question, Chels and Hollie will answer you - and they will give you what you need to hear. The real answer. I used to question myself a lot on how I ran my business, and after Foundations I grew in confidence; I trust my gut and who I want to build my business.
My cohort was so invested in our businesses, so we all took action and really cared.
Affirming that I could have ONE package, and that it was okay. It was uncomfortable at first, and now I feel so confident and comfortable telling people what I do. Especially because I can use the template for the service guide.
Don't hesitate. Just do it.
Lauren C
OBM
Lauren joined us after running her Virtual Assistant business for 9 months - but she felt CONSTANTLY overwhelmed & stressed on the work she had on her plate. She wanted to grow & scale - but didn't know how to get there without working more.
Even though she didn't THINK she needed Foundations - she trusted our advice & trusted the process. Each week, she learned a new way of THINKING of how to run her business.
She's walking away with: a new business title [OBM], a new niche, and knowing exactly what she needs to do to continue to scale with ease. [And HIGHER paying retainer clients!]
Her words of advice, "If you're already considering Foundations - just do it. Even if you have a few clients under your belt - there's so much more to know. It's so important to learn from someone who knows what they are talking about...and who has been there."
Kat Gilam
Marketing
Kat joined us at the VERY beginning of her journey. She had a TON of ideas...pages & pages of research....and a big desire to have the accountability to finally gain TRACTION in her business.
Kat was BLOWN AWAY with the community and truly felt that this was a "couldn't believe unless you're there" type of experience. She loved the way the modules were dropped, the content that was provided, and the structure of the weekly calls.
Kat is walking away with total clarity, strong processes, and clear packages for people that she is ON FIRE to help!
Her words of advice, "If you're ready to put in the work - and you want to do this. It's TOTALLY worth while. If you want community and you NEED accountability, this is FOR YOU!"
Jennifer Baykan
Copywriter
Jennifer joined Foundations as a virtual assistant & was craving direction and intentional direction from those who had been in her shoes before.
Like MOST people, Jennifer was TERRIFIED to niche.....but once she did, realized how SCALABLE & sustainable it was to build her business.
Not to mention, how EASY it is to then speak DIRECTLY to the people who she wants to help.
As someone who truly appreciates the concept of having a SCALABLE business - she loved how direct, to the point, and non-pushy the advice & strategies from Foundations were. And how she could easily apply these to her business.
Her words of advice, "You're going to get the most out of this program if you go ALL IN. Even the misfits & introverts out there. This is a place where you are welcomed. Jump in!"
Kim DeGracia
Launch Copywriter
Kim joined us after paying HIGH TICKET...to ultimately find herself in a program with a coach....that...coached...coaches. 😣
She knew she had the PASSION to make things work...but felt that this was her "last ditch effort to make her business work" & if Foundations didn't work...she wasn't sure she'd continue.
During Foundations, Kim got the ultimate clarity on her niche...and also realized the POWER of her prior experience & how she should use this in her service marketing efforts. She is now attracting ideal customers, booking sales calls, and is EASILY attracting the people she wants to serve.
Her advice? Join. Jump. Even if you've been burned before. This is different. These are people who have built a big business LIKE YOURS.
Melanie Rogers
Systems & Tech
Melanie joined Foundations a "virtual assistant" who was lonely, struggling, and who felt that this was the "last chance" to make it work.
She was absolutely exhausted from trying to serve all of her [less than ideal] clients. She had also recently pivoted her services & she was lost on what to do next....
Fast Forward: Melanie picked an ideal customer....set CLEAR packages that made sales easy....and is now BOOKED OUT for the next 2 months! 🔥
Melanie joined us alone, frustrated, and ready to throw in the towel. She's now walking away with a CLEAR understanding of how to scale her business...and with a BOAT LOAD of friends who will forever be in her corner.
Megan Mohyla
Pinterest & Blog Manager
Megan joined Foundations after only being in business for 2 months! She had 3 clients...but 2 weren't SUPER ideal...and she wanted to learn how to scale a business that she LOVED.
During Foundations, Megan got CRYSTAL clear on WHO she wanted to help...and what packages would perfectly fit their needs. She's leaving Foundations with signing 4 DREAM CLIENTS & knowing that she has a scalable business already in motion.
Her literal words: "Foundations is a game changer. What are you waiting for?"
Deepti Saini
Dubsado Specialist
Deepti joined us after making TONS of investments in her business - but none were ever FROM service providers. Meaning, those mentors never knew HOW to serve clients in a way that she KNEW was critical for long-term growth & scalability.
She saved up for MONTHS to join us! While she was worried about the time zone difference - she felt BLOWN AWAY with the amount of support that she received from the HerHQ team & her cohort.
Deepti is walking away from Foundations with a CLEAR understanding of how to scale her business & feeling WILDLY supported from this experience.
Her words, "If you are a service provider - you have to take someone's guidance who has done it themselves & has been there. I cannot recommend Foundations enough."
Anna Bratton
Web & Email Copywriter
Anna started her copywriting in July 2021 & was taking on ANY projects that she could. She joined Foundations because she wanted to learn how to run an ACTUAL business instead of doing a ton of random work for money.
She wanted to be able to SCALE her business in a way that was enjoyable, scalable, and SUSTAINABLE. She saw the promotion for Foundations & she decided to JUMP IN!
In Foundations, Anna totally NAILED down her ideal customer - and within a few weeks signed TWO dream clients!
Anna's walking away from Foundations with a clear path forward with a scalable, repeatable, and PROFITABLE process within her business. [Oh & 9 new best friends from her cohort 😭.]
Gel
Reels Creator + Video Editor
Gel joined us after only being in business for 3 months...and she was offering lots of general VA services. She was "booked out" - but was BURNT OUT and was doing EVERYTHING for EVERYONE.
She was doing TONS of things for TONS of people & didn't know how she could make more without working more. She was nervous as HECK to make the investment - but was ready to jump in because she knew things needed to change.
While Gel STRUGGLED to niche down...her biggest ah-ha moment happened when she decided to PICK her focus...and then the referrals started coming! During the program, she has signed two clients...with four more in the pipeline.
Her exact words, "Go for it. You're going to get the most out of this program when you're able to utilize the resources, coaches, and the community."
Erin Taylor
Online Business Manager
Erin joined Foundations frustrated as HECK & thinking "This is a last ditch effort on making this work."
As a ClickUp & Systems Expert - Erin KNEW she had the skills she needed to deliver AMAZING results & transformations for her clients.
But as most of our students do...she STRUGGLED to figure out HOW to position her services in an "easy to digest" way. We needed to find a way to make Erin's services a NO BRAINER.
And that's exactly what we did. During Foundations, Erin modified her offers & switched to marketing an "OBM for Web Designer" Retainer Package.
After 12 weeks in Foundations - she has already signed TWO long-term retainer clients...and has several sales calls booked in the coming weeks.
Her final words: "I got more out of Foundations than I did in the past 2 years with other investments. I trusted the process - and "it"worked."
Kelsey B.
Bookkeeper & CFO
Kelsey joined Foundations while she was still working her 9-5. She was making $1,500/month in her business & felt "stuck." She wanted to make enough to FINALLY put in her notice.
During Foundations, she was able to clearly position herself to find ideal customers. During Foundations, she put in her notice at hre 9-5 & was able to secure $5,500/month!
Caitlin Hickle
OBM
Caitlin was a prior VA who transitioned to being an OBM. During this transition process, Caitlin struggled to identify how to confidently explain her services & sell higher ticket offers.
During the 12 weeks inside of the program, Caitlin 2x'd her income & became totally booked out!
Catherine Goncalves
Facebook Ad's Manager
Catherine joined Foundations with tons of expertise & a list of awesome clients - but she felt capped for time & wanted to make MORE money.
During Foundations, Catherine landed her highest paying client to date, hit her first $10k month & officially got booked out!
Lauren Mccomish
Online Business Manager
Lauren was a prior VA & Dubsado Specialist...but after identifying her true skills - transitioned into being an OBM.
During the program, Lauren learned how to confidently position herself on Instagram...and was able to book a steady amount of leads each week! She hit her highest earning month THUS far in business during her time in Foundations!
Vanessa Portes
HR Manager & Hiring Expert
Vanessa joined us while she was still at her 9-5 job & wanted to figure out how to translate her CURRENT corporate skills into the online space.
Within the first 4 weeks of the program, Vanessa was able to put in her notice at her 9-5 job & was able to QUICKLY get booked out making MORE than her 40hr/week - 9-5 job.
Jenn Nail
Marketing Strategist
Jenn joined Foundations with TONS of skills - but wasn't sure HOW to package her skills in a way that made it easy for her ideal customer to UNDERSTAND how she could help them.
During Foundations, Jenn was able to get clear on her packages & book 6+ retainer clients for ongoing services!
Sharai Viapiana
Brand & Web Designer
Sharai joined Foundations during her maternity leave! She was determined to figure out HOW to leave her 9-5 job - while making what she was at her corporate gig.
Needless to say, she CRUSHED her Foundations experience. Sharai hit a $20k month (you read that right) & 4x'd her monthly revenue!
Vicki Roberts
Systems Strategist
Vicki joined Foundations & had a SINGLE $500 (total project) client who had crushed her confidence & boundaries.
By week 10 of Foundations, Vicki booked $4,750/month of ongoing retainer clients!
Jess Reilly
Cannabis Copywriter
Jess joined Foundations with a passion for cannabis...but wasn't sure HOW to create packages & offers to target and sign her ideal customers.
By the end of Foundations, she was booking multiple discovery calls per WEEK w/cannabis clients (and was published in a cannabis magazine).
Morgan Difrancesco
OBM
Morgan joined Foundations with an extensive background in project management - and wanted to transfer these skills to find her OWN clients.
Being pregnant, Morgan was worried that she would struggle to find clients....HOWEVER, after our sales call module, she signed EVERY sales call that she had in the following weeks AND signed 2 clients!
Samantha Craig
Brand Designer
Sam joined the program while she was still working full time at her 9-5 job as an art director. During the program, she learned HOW to package her services/offers....and decided to go ALL IN on her business!
Within the FIRST MONTH of making this decision, she made more than $7k!
Kim Barbieri
Podcast Manager
Kim joined us in Foundations after she decided to niche into being a Podcast Manager instead of a VA. She had the skills to HELP clients...but struggled to actually SIGN a client for podcast services.
During Foundations, she signed her FIRST OFFICIAL podcast client!
Gabi
OBM
Gabi joined Foundations as a Social Media Manager - and realized that her actual passion & strengths were in people & project management. A few weeks into the program, she decided to PIVOT her core offer & her title into an OBM.
After officially announcing her transition, she was able to sign a new client only TWO WEEKS after the huge change!
Maria Crider
Systems Specialist
Maria joined Foundations with a TON of experience & expertise in systems - but not feeling like she knew HOW to market this expertise to an ideal customer.
During Foundations, Maria identified HOW to market her skills in a way that attracted her idea customer! She went from $0 & 0 clients - to WEEKLY client inquiries!
Marlena Geller
Brand Partnership & IG Strategist
Marlena joined Foundations w/a list of ideal customers - but wasn't sure HOW to price or position herself as the expert that she was!
Leaving Foundations, Marlena was able to create clear pricing & packaging (including improvements in her personal boundaries) & was able to secure two additional AMAZING skincare brands that she is in LOVE with.
She is booked out working with IDEAL customers who know they need her services!
Jackie Easterday
CPA & Bookkeeper
Jackie joined Foundations with TONS of expertise - but struggled to connect with ideal clients on her OWN. She was stuck making $3k/month & felt that it was tough to get in front of clients who WANTED her services.
Throughout Foundations, Jackie was able to identify WHO she wanted to work with & created core packages that made it EASY to sell! Not only was she able to easily target & sell to these clients...but now Jackie makes easy $15k+ months on repeat!
Kaitlyn Round
SMM
When Kaitlyn joined Foundations, she had a few clients on her roster - but wasn't confident in the packages & services she was selling to them!
During Foundations, Kaitlyn was able to identify who her ideal customer was, what packages made the most sense for their needs - and was able to get BOOKED OUT!
Tati
Brand & Web Designer
Tati joined Foundations with a HUGE HEART for food brands - but struggled to get in front of clients with a BUDGET!
Throughout the program, she identified HOW to target her ideal customer with packages custom created to serve those brands. Fast forward 3 months after the program: she has a WAITLIST created with clients of clients wanting to work with her.
Amy Ford
Pinterest Manager
Amy joined Foundations with a LIST of decent list of clients - but wanted to make MORE without having to work more hours. During Foundations, she crafted clear packages w/straight forward prices that served her ideal customer.
During the program, Amy OFFICIALLY got booked & signed her highest paying client EVER!
Lisette Harrington
Brand Designer
Lisette joined Foundations with a BEAUTIFUL portfolio - but felt like she was struggling to attract ideal customers. During Foundations, she picked an ideal customer that she was in LOVE with...and create a sales & marketing plan to ATTRACT those people.
Within TWO WEEKS of making these pivots & changes in her business, she signed a DREAM client for a $7k project (paid in full).
Rachel Haley
OBM
Rachel joined Foundations with a FEW clients - but felt STUCK with her income & how to attract clients.
During Foundations, Rachel got very clear on WHO she wanted to help & was able to GET TOTALLY BOOKED OUT - while making MORE than her prior corporate 9-5 job!
Amy Ollerton
Copy Editor & Writer
Amy joined Foundations with prior experience as a copy editor! She wanted to learn HOW to find clients who needed her services & who were willing to PAY for help.
During Foundations, Amy got clear on WHO her ideal customer was...what services they would need from her & how to confidently sell her services through our proven sales call method.
Rebecca Caldwell
Facebook Ad's Manager
Rebecca joined Foundations after freshly finishing a Facebook Ads program & wanted to learn how to properly price & position herself.
During Foundations, Rebecca was able to identify WHO she wanted to target & how she should position her unique value and messaging to attract those people.
Within the 3 months of the program, Rebecca made MORE in her business compared to what she made in TOTAL in 2020.
Michelle Kuan
SMM
Michelle joined Foundations while she was still in her 9-5 job! She had a major passion for fitness - but felt like there was "no money" in this niche.
During Foundations, Michelle identified WHO her ideal customer was...and what packages made sense for their needs! She was able to fill a FULL client roster throughout the program....leave her 9-5 job....hire a team for help....AND now makes steady $10k+ months!
Casey Bertelsman
OBM
Casey joined Foundations while still working as an engineer at her 9-5 job! She wanted to translate her experience into the online space & wanted guidance to be able to REPLACE her 9-5 income.
During Foundations, Casey found her NICHE & created clear pricing & packages that made SENSE for those customers. Throughout Foundations, she signed a full client roster & official became booked out!
Becky joined Foundations as a "Virtual Assistant" - but with a clear passion for social media. She niched down to being a social media manager & picked her ideal customer.
She also created CLEAR packages that made it EASY for clients to say YES! During Foundations, Becky LEFT her 9-5 job.
